Instore Music Guide
Music Stream & Schedule
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In the following, we outline how the soundtrack came together, while taking a deep dive into the playlist creation.
The music profile is formed by the musical categories, which were derived, defined and described within the HearDis! audio branding process. It consists of carefully hand-picked music tracks and is regularly updated by HearDis!.
Thereby, the three deduced main music categories can not be regarded as independent. They are interlaced and overlaps between the categories can sometimes be heard even in a single musical piece. These overlaps however are essential in ensuring a fluid and dynamic music programming.
The outcome is a unique soundtrack that results out of the tension between soothe and delight, as well as the humorous attitude of the brand and its magical combination of styles and influences.
Listen to the sound of the Ricola store
Listen to the sound of the Ricola store
The Ricola music profile contains music from the three main categories in equal amounts. To create the soundtrack, we have developed a dramaturgy by utilising different proportions of these three categories. This results in a daily changing playlist, perfectly suited to the atmosphere inside the store.
Nothing is set in stone. As we learn more about the impact of the music profile, we can easily adjust the proportions of the categories or even create new profiles. Based on the daily needs and circumstances, the different categories can be mixed in a very flexible way.
Don't hesitate to provide us feedback via the following contacts.
The details of playlist creation
The details of playlist creation
To ensure that our playlists remain diverse every day, they are being generated by an algorithm rather than manual input. This algorithm follows rules which our music curators have previously defined in a schedule - similar to the one you know from school: it tells you which kind of music (style, tempo, timbre, etc.) plays at a specific time of the day.
So how are the playlists created then? The algorithm checks each song in the music profile against the defined rule for a certain time of day. When it finds one, the song gets added to the playlist. This process, being repeated continuously, therefore leads to a diverse and dramaturgically fitting playlist.
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